Communication, Marketing and Digital Innovation

• Second level Degree
• Degree Class: LM-59 - Advertising and communication for the public and private sectors
• Language: Italian
• Access mode: Free
• CFU: 120
• Length:2 Years

The world of communication is constantly evolving and requires professionals capable of interpreting the rapid social, economic and cultural changes that are occurring in a disruptive way in current digital ecosystems.

Do you want to transform your passion for communication into a successful career?

This course will provide you with the advanced skills to design and develop effective communication strategies for companies, public bodies, NGOs and startups, using innovative tools based on artificial intelligence and LLM. You will be able to create strategic marketing and reputation management plans, awareness and stakeholder engagement campaigns, sustainability reports, social media strategies and editorial plans.

What you will learn

• Create communication strategies for different contexts, from business to institutions.
• Design editorial, marketing and stakeholder engagement plans.
• Manage online reputation and develop awareness campaigns.
• Use advanced technologies such as AI, blockchain, big data and machine learning to optimize communication processes.
• Understand and manage the dynamics of content creation and communication in social networks, APPs and digital contexts, including human-AI and AI-AI interactions.
• Develop fundamental soft skills such as leadership, negotiation and decision-making ability.

Professional figures and career opportunities

• Stakeholder Relations Manager – Manages relationships, engagement and reporting addressed to the various stakeholders.
• Digital Marketing & Social Media Manager – is responsible for marketing strategies, as well as advertising campaigns and the creation of communication content on social media, in various digital environments as well as in traditional ones.
• Digital Communication Manager – Designs digital ecosystems, multimedia storytelling and datatelling as well as automated systems for corporate communication.
• Scientific research – Possibility of continuing with a doctorate in Economic and Social Sciences (ESS).