Sei in: Programme Catalogue - A.Y. 2014/2015 , Management and Corporate Communication - 2014/2015

Course structure diagram of the Second-Cycle Degree Programme in Management and Corporate Communication

Degree Course Class No. LM-59 - Public and Corporate Communication and Advertising

Programme Director: Prof. Raffaele Mascella

 

 

 
First Year

Course units Credits

  • Management and Corporate Strategies  12
  • Web Programming and Design 12
  • Arts and Music Production 12
  • Corporate Communication Psychology 6
  • English Pass/Fail Examination (Advanced Level) 6
  • Elective Teaching/Learning Activities** 6

Total amount of 1st-year credits 54

 

** Elective teaching/learning activities available in the a.y. 2014/2015 :

  • Sociology of Development
  • Communication and Information
  • Brand management
  • Social media marketing
  • Corporate crisis communication
 
 
Second Year

Course units - Credits

  • Project Management 12
  • Economic Sociology 12
  • Semiotics and Advertising 6
  • Social and Market Research Techniques 6
  • Elective Teaching/Learning Activities 6
  • Training Events and Other Teaching/Learning Activities 6
  • Final Examination 18

Total amount of 2nd-year credits 66